BRAND PARTNERSHIPS

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CORPORATE EVENTS

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TALENT MANAGEMENT

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INFLUENCER CAMPAIGNS

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BRAND PARTNERSHIPS ✦ CORPORATE EVENTS ✦ TALENT MANAGEMENT ✦ INFLUENCER CAMPAIGNS ✦

Fraser

WILSON

BRAND PARTNERSHIPS

✦

CORPORATE EVENTS

✦

TALENT MANAGEMENT

✦

INFLUENCER CAMPAIGNS

✦

BRAND PARTNERSHIPS ✦ CORPORATE EVENTS ✦ TALENT MANAGEMENT ✦ INFLUENCER CAMPAIGNS ✦

ABOUT ME

Brand partnerships manager with 8+ years’ experience across music, sport and live entertainment.

A creative, driven expert in brand partnerships, talent relations and event management - with a proven track record negotiating brand deals, securing talent to elevate campaigns and producing corporate events.

Experienced working with global brands including Nike, Disney and Xbox, and delivering projects across corporate, third-sector and independent stakeholders.

Seeking to apply these skills within a record label or live events environment that better suits my personal interests and aims.

CAREER HIGHLIGHTS

  • Securing 5-figure bonuses for The Football Association from brand partnerships - Lucozade Sport

  • Producing 6 figure corporate events - leading to contract renewals - FedEx ATP Finals

  • Negotiating multi-million pound contracts for the football association with global brands - Mars Wrigley

  • Delivering 4+ million views across social for a charity, resulting in the biggest total raised in a 10 years of the campaign

  • Producing marketing campaigns generating over £14,000,000 - ‘Stand Up To Cancer’ with Channel 4

  • Constructed 30+ high value new business proposals across the media landscape

BRAND PARTNERSHIPS

Experience across more than 20 major UK and Worldwide brand partnerships & sponsorships:

  • ACCOUNT & RIGHTS MANAGEMENT Consultation, restructuring contracts and marketing

  • NEW BUSINESS Pitch deck creation, strategy and pitching

  • TALENT MANAGEMENT Managing musicians, comedians, presenters, football players/managers, influencers and creators

  • DIGITAL CAMPAIGN CONSULTATION & MANAGEMENT End to end execution, from ideation, to production, shoots and owned/paid social scheduling

  • SOCIAL MEDIA & BROADCAST REPORTING Utilising social media programmes to track, report and analyse for brands

  • BUDGET MANAGEMENT Responsible for budgets up to £250,000 for rights delivery and creative campaigns

MUSIC

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SPORT

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TV & ENTERTAINENT

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MUSIC ✦ SPORT ✦ TV & ENTERTAINENT ✦

TALENT & ARTIST RELATIONS

  • TALENT BOOKINGS/LIAISON Daisy Edgar-Jones, Self Esteem, Harry Maguire, Jill Scott, Joy Crookes, Aston Merrygold

  • LIVE EVENT PRODUCTION & MUSIC TOURING Ronan Keating, Sam Ryder, Maya Delilah

  • CREATIVE DIRECTION Raheem Sterling x Lucozade Sport

  • LEGAL CONTRACTS, NEGOTIATION & PARTNERSHIP AGREEMENTS

  • PR MANAGEMENT England Football Legends x LG

  • SOCIAL MEDIA CONSULTATION, DATA ANALYSIS AND MANAGEMENT

  • SHOOT PRODUCTION AND DIRECTION Will Poulter, Katya Jones, Jim Chapman, Fats Timbo

  • CONTENT CAPTURE & PHOTOGRAPHY Ian Wright x Cadbury

LIVE EVENTS

Results driven event producer - experience working with corporate global brands, experiential brand campaigns and music touring

  • STRATEGY & PLANNING TTL campaign creation, sourcing sponsorship opportunities and new revenue streams

  • LIVE EVENTS & EXPERIENTIAL Production, touring and merchandising

  • BRAND PARTNERSHIPS Coca-Cola at the Paris Olympics, Audemars Piguet in London, Deliveroo at Wembley Stadium

  • PR & ADVERTISING Media interviews, OOH and online ads

  • PROMOTION & PRIZE DELIVERY UK on-pack promotion, UX/UI site builds, etc.

  • PRODUCTION Delivery of high value sponsored events for rights holders, agencies and brands

INFLUENCER CAMPAIGNS

Proven results with global brands, understanding audience, style and tone of voice. Ensuring the partnership is objective focussed and delivers for all stakeholders:

  • CAMPAIGN LAUNCH MOMENTS Microsoft and Xbox to launch football partnership at Wembley Stadium utilising gaming talent

  • CREATIVE PARTNERSHIPS & AMBASSADOR PROGRAMMES Ruud Gullit and The Europa League Final with FedEx

  • SALES DRIVING CAMPAIGNS Wickes & The EFL - resulting in 40% sales increase within targetted window

  • AWARENESS DRIVING PROJECTS Driving 40+ million views with partnered influencers and creators

  • FUNDRAISING CAMPAIGNS £170K raised without talent budget, for Cancer Research UK

Experience using social tools including: Google Analytics, Meta Ads, Hootsuite, Sprout Social, Shout UGC and Keyhole

CONTACT ME.